Ding Dong links up with Nicky B for “Flava With A Beat” music video. The track was originally recorded for Grace Foods but it was so good they decided to do a music video.

The ‘Flava with a Beat’ campaign, will run throughout the year in the Caribbean, Central America, North America, and in the UK with Ding Dong as the front-and-centre and the voice behind the movement.

‘Flava with a Beat’ will see a refreshed look and feel throughout all of Grace Foods’ communication channels and activities including all advertising and marketing efforts. This is where Ding Dong will play a major role – by bringing his own ‘flava’ and beat by being the voice behind the new campaign jingle and his latest dance move “flairy” being the official dance for the campaign.

“I’m really excited for the opportunity to work with Grace. It’s a brand I grew up with and still love to this day, especially my mackerel and corned beef. I’m proud to see that the Grace brand has flown the Jamaican flag high across the globe, and I’m passionate about doing just the same with my music everywhere I go. Grace and Ding Dong to the world!” said dancehall entertainer Kemar ‘Ding Dong’ Ottey about his partnership with Grace Foods.

“Ding Dong represents fun, vibes, youthfulness, and movement. This captures the spirit of the campaign, and we are happy to work with Ding Dong to tap into that exciting element of the Jamaican personality at this time,” said Angeline Gillings, managing director, Grace Foods Limited.

The “Flava With A Beat” visuals showcases some of the best elements of dancehall lifestyle in Jamaica from getting your haircut for a street dance later in the night to pulling up to the venue with your crew. The cut shows the cane man, the jerk chicken and fish vendors outside the venue where you can get your food and drink.

Watch Ding Dong And Nicky B “Flava With A Beat” Music Video Below.

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