After sharing videos for “The Story of O.J.” and “4:44,” JAY-Z heads to Kingston, Jamaica for the compelling, documentary-like visual for “BAM.”

The latest 4:44 clip acts as a guided tour through Kingston, led by Damian Marley, who is featured on the track. Viewers are allowed to see the splendor of Jamaica, as children play soccer and women nurture their children.

But the visual for “BAM” also uses unconventional techniques, making for a unique look at the reggae-inspired single. It goes from the in-studio version of the track into a live a cappella. It also features some intriguing commentary from a contemplative Hov.

“The prophets, in the beginning, were musicians,” he explains while walking around with Marley. “They were poets, writers. That’s what we’ve been tasked with in this life. It’s actually kind of humbling.” Later, he adds: “We’re all vessels. We’re whistles. The wind goes through us. We make the noise.”

Damian also provides some insight into the way that music and enrichment is encouraged in Kingston. “The way that the community is built,” he said, “If you notice, the rooms surround a courtyard setting. The courtyard setting would be where a lot of the music was made. All of those things encouraged an environment of learning and music.”

Sister Nancy, who is sampled on the record, also appears in the video. She speaks with Hov about her work, noting that her classic “Bam Bam” was freestyled, a technique that Jigga is known for utilizing, too. “That must feel good,” the Songwriters Hall of Fame inductee says, “to make something so timeless.”

Featured Albums

Intro Intro
Dexta Daps
The Genesis The Genesis
Pentateuch
Super Girl Super Girl
Denyque
Ancestral Voices Ancestral Voices
Shatty Ordaz
Chronology Chronology
Chronixx

Our Nightlife Favorites

Category: Videos

Watch Aidonia New Music Video “Krayzay”

 

International Dancehall superstar Aidonia has released the official music video for his new smash hit single “Krayzay”.

 
Watch JAY-Z feat. Damian Marley New Video 'BAM'

After sharing videos for “The Story of O.J.” and “4:44,” JAY-Z heads to Kingston, Jamaica for the compelling, documentary-like visual for “BAM.”

 
Watch Alkaline & Sean Paul “Gyalis Pro” Video

Alkaline and Sean Paul drop a raunchy video for their collaborative dancehall banger “Gyalis Pro.”

Category: Travel

We Found The World’s Best Natural Pool

Blue Hole Jamaica otherwise known as the Irie Blue Hole or the Secret Falls is located in the hills of Jamaica on the border of the parishes of St. Ann and St. Mary, around 20 minutes from the town of Ocho Rios.

 
Top Things to do in Trinidad & Tobago

Trinidad has a rich history and culture, and while you’ll certainly want to get in your share of beach time, you can also spend your days exploring what Trinidad is all about. 

 
Top 10 Attractions to Visit in Kingston

Founded in 1692, Kingston was first a place for the survivors of an earthquake that resulted in the destruction of Port Royal.